Why You're Not Charging Enough (And What It’s Costing You)
Most small business owners avoid raising prices like it’s a guaranteed way to lose customers.
They worry:
“People will leave.”
“My market can’t afford more.”
“I don’t want to be greedy.”
But here’s what usually happens when you get your pricing right:
You work with better clients.
You deliver better service.
You earn more without working more.
And you stop being stuck on the hamster wheel of “more, more, more” just to break even.
Let’s walk through why pricing is one of the fastest profit levers in your business—and how to make smart changes that stick.
The Pricing Myth That Keeps You Stuck
Many business owners believe low prices attract more customers.
But what they actually attract is price-sensitive customers—the kind who shop around, negotiate hard, and are first to leave.
Meanwhile, premium customers aren’t looking for the cheapest option—they’re looking for the best value.
If you’re good at what you do, low pricing actually works against you.
What a 10% Price Increase Really Means
Let’s say you sell a $100 product or service, and you raise it to $110.
If your profit margin was 30% before (i.e., $30 per sale), you’re now making $40 per sale—a 33% increase in profit.
And here’s the kicker:
You could lose 20–25% of your customers and still make the same money.
That means even a modest price increase can give you room to breathe, hire help, invest in better service—or finally pay yourself more.
3 Simple Ways to Justify Higher Prices
You don’t need to raise prices blindly. You just need to raise perceived value.
Try these tactics:
1. Add a Bonus
Include a free checklist, mini-consultation, or access to a members-only video. Small additions = big perceived value.
2. Bundle Wisely
Offer packages that combine services at a discount compared to buying individually. Customers love options and simplicity.
3. Show Results
Use testimonials, before-and-after examples, or even simple metrics (e.g., “Most clients save $500 in the first 30 days”).
It’s Not Just About Charging More. It’s About Earning What You’re Worth.
If you’re still undercharging, you’re not just losing money—you’re limiting your growth.
You’re sending a message (without realizing it) that your service isn’t worth more.
And you’re training your clients to expect more… for less.
Smart pricing is one of the 12 Profit Acceleration Strategies we walk through in our coaching.
It’s not theory. It’s what billion-dollar brands like Apple, Starbucks, and Disney have mastered.
Want Help Making the Shift?
If pricing makes you nervous, or you’re not sure how to adjust your offer without scaring people off—we’ve got you.
Join our weekly Group Coaching sessions and we’ll walk you through exactly how to price your services profitably, ethically, and confidently.
You’ll get:
A new strategy each week
Pre-session training and worksheets
Live Q&A with expert coaches
Feedback from other business owners
Action steps to implement immediately
No pressure. No fluff. Just clear, real-world strategy.
